A business website’s cost depends on four things: how many different page types it needs, how much of the design is custom, what it has to connect to (payments, bookings, a CRM), and who produces the words and images. At Techdella Studios, a landing page starts from $1,500 and a full marketing website starts from $5,000, and your scope sets the final quote. On top of the build, plan for running costs: domain, hosting, maintenance and fresh content.
This guide breaks those costs down so you can compare quotes fairly and spend where it counts.
Key takeaways
- The build price is driven mostly by page types, custom design, integrations and content, not by the number of pages.
- A landing page is the cheapest way to test an offer. A full website is for when you need to explain several services and rank in search.
- Every website has running costs after launch. Ask for them in writing before you sign.
- The cheapest quote often leaves out content, search setup or handover. Compare what's included, not just the headline number.
What you’re actually paying for
A website quote bundles several kinds of work. Knowing them helps you see where the money goes.
- Discovery and planning: who the site is for, what it must do, and the structure of pages.
- Design: the look of each page type on desktop and mobile.
- Build: turning designs into a working site, with an editor your team can use.
- Content: the words, photos, illustrations and video. Often the most underestimated part.
- Search and performance setup: page titles, descriptions, speed, structured data and analytics.
- Testing and launch: checking forms, devices and browsers, setting up redirects from any old site.
- Training and handover: showing your team how to update it, and who owns the logins.
If a quote doesn’t mention one of these, ask whether it’s included or whether you’re expected to do it.
Techdella Studios’ website prices
We publish starting prices so you have a real reference point. Visitors in Nigeria see prices in naira and everyone else sees US dollars, and your scope sets the final quote, agreed in writing before work starts.
| Package | Starts from | Typical timeline | Best for |
|---|---|---|---|
| Landing page | $1,500 | 1 to 2 weeks, 2 revision rounds | Testing one offer, a launch, a waitlist or an ad campaign |
| Marketing website | $5,000 | 4 to 6 weeks, 2 revision rounds | Explaining several services, building trust and ranking in search |
| Brand identity (if you need one first) | $3,000 | 3 to 4 weeks, 2 revision rounds | Businesses without a logo, colors and type system yet |
A landing page is a single focused page with one goal, usually a signup or an inquiry. A marketing website has several page types (home, services, about, contact, articles) and gives search engines more to understand and rank. You can read more about each on our website design page.
The five decisions that move the price most
1. Number of page types, not number of pages
Twenty blog posts built on one article template cost far less than twenty pages that each look different. Count your templates: home, service page, case study, article, contact. Each new template means design, build and testing work.
2. Template design vs custom design
Starting from a theme or template is faster and cheaper. Custom design costs more, but it makes your brand recognizable and lets the layout follow your sales story rather than a generic one. If you don’t have a brand system yet, it’s usually cheaper to do branding first than to redesign the site later.
3. What it connects to
Every connection adds setup and testing: online payments, booking calendars, a CRM, email marketing tools, a members area, multiple languages. A contact form that sends an email is simple. A form that creates a deal in your CRM, tags the lead and triggers a follow-up sequence is a small project of its own.
4. Who writes and shoots the content
Content is where timelines slip most. If your team supplies finished copy and photos on time, the build moves fast. If the agency writes copy, sources images or produces video, the price goes up, and the result is usually better because the words are written for your buyers and for search.
5. Search, speed and accessibility
A site that loads slowly or is hard to use with a keyboard or screen reader loses visitors. Good teams build to Google’s Core Web Vitals guidance for loading, responsiveness and visual stability, and follow the WCAG accessibility guidelines. Ask whether this is included. It’s much cheaper to build it in than to fix it later. If you’re replacing an old site, also ask about technical SEO and redirects, so you don’t lose the search traffic you already have.
Myth vs fact
- MythA website is a one-off cost.
- FactDomain, hosting, security updates, backups and content updates continue every month or year. Ask for the running costs before you sign.
- MythMore pages means a better website.
- FactVisitors and search engines reward clear, useful pages. Five well-written service pages usually beat twenty thin ones.
- MythAny website builder will rank on Google if the content is good.
- FactContent matters most, but slow pages, missing titles and broken redirects hold good content back. The build quality affects how well your words perform.
Running costs to budget for
These come after launch, whoever builds your site:
| Cost | What it covers | How often |
|---|---|---|
| Domain name | Your web address | Yearly |
| Hosting | The server your site runs on | Monthly or yearly |
| Maintenance | Software and plugin updates, security patches, backups | Monthly or quarterly |
| Business email | Email on your own domain | Monthly, per user |
| Paid plugins or tools | Forms, bookings, search tools, licenses | Monthly or yearly |
| Content | New pages, articles, photos and updates | Ongoing |
Prices for these vary a lot by provider and country, so get quotes from the providers you’ll actually use. The important thing is to include them in your budget, so the site doesn’t quietly decay a year after launch.
The website budgets I see go wrong aren't the small ones. They're the ones that spend everything on the build and nothing on the words. A beautiful site with vague copy won't sell. If you have to choose, keep the design simple and spend on clear content that answers your buyers' questions.
How to compare website quotes fairly
When you have two or three quotes, line them up against the same list:
Questions to ask every website quote
- How many page templates are included, and which ones?
- Is the design custom or based on a theme?
- Who writes the copy and supplies the images?
- Which integrations are included (forms, CRM, payments, bookings)?
- Are page titles, descriptions, speed and analytics set up?
- Is accessibility tested?
- How many revision rounds are included?
- Who owns the code, design files, domain and hosting accounts?
- What happens after launch: support period, maintenance cost, training?
- If replacing a site, are old URLs redirected?
A quote that looks expensive often includes more of this list. A quote that looks cheap often leaves you to do the rest. For agency-selection questions beyond websites, see how to choose a development agency.
Landing page first, or full website?
If you’re launching something new and aren’t sure it’ll sell, start with a landing page. It’s cheaper, faster and gives you real data: how many visitors sign up or inquire. Once the offer is proven, build the full site around what you learned.
Choose a full website from the start when you already sell several services, when buyers research you before contacting you, or when you want to rank in search for many topics. Each service needs its own page for that.
Websites vs web apps: know which you need
A website mostly shows information and collects inquiries. A web app lets users log in and do things: book, pay, manage accounts, track orders. Apps cost more because they need user accounts, databases, permissions and more testing. If your “website” description includes logins and dashboards, it’s probably an app. Our guide to MVP development for startups covers that budget, and the MVP calculator gives a quick estimate.
FAQ
How much does a small business website cost?
It depends on page types, custom design, integrations and content. At Techdella Studios a marketing website starts from $5,000 over 4 to 6 weeks, and a single landing page starts from $1,500. Your scope sets the final quote. Add running costs for domain, hosting and maintenance.
How much does it cost to maintain a website?
Maintenance covers updates, security patches, backups and small fixes, plus hosting and domain fees. The total depends on your providers and how often you update content. Ask any agency for its maintenance options in writing before you sign, so the cost after launch isn't a surprise.
Why do website quotes vary so much?
Quotes cover different amounts of work. One may include custom design, copywriting, search setup and accessibility testing; another may give you a theme and expect you to add the content. Compare quotes line by line using the same checklist, not by the total.
Is a landing page enough for a new business?
Often, yes, at the start. A focused landing page can test an offer and collect inquiries quickly. Move to a full website when you sell several services, need to rank in search for many topics, or find buyers want more detail before they contact you.
The bottom line
A website’s price is a set of choices: templates, design, integrations, content and quality. Make those choices on purpose, budget for the months after launch, and compare quotes on what’s included. If you’d like a clear quote for your site, send us a short brief and we’ll scope it with you.
